Build better brands. Tell better stories.
.Think about your favorite brands. What makes them likable? Chances are, it’s the stories that they tell. Whether it’s through a tweet, a website, an email campaign or in-store experience, their stories reflect a brand personality that’s consistent and engaging. They’re authentic. And they’re human.
As a content & creative director, brand strategist and copywriter, I help world-class advertising agencies, global technology companies and startups tell better stories through integrated marketing campaigns. I lead the content strategy, developing creative briefs, messaging, themes, ideas and experiences to build a cohesive brand. I also mentor conceptual copywriter/art director teams; manage deadlines and budgets; streamline processes, and lead the client relationships.
Deutsch LA | Ogilvy One | Yes Lifecycle Marketing | Young & Rubicam / Wunderman | JWT | Bozell |FCB Seattle| Publicis | And others
CLIENT EXPERIENCE BY INDUSTRY
• Companies – Mitsubishi Motors
• Local Dealerships – Beberian European Motors
B2B High Technology
• Document Management – Caere, HP, Lexmark, Ricoh, Xerox
• Enterprise Networking – Aruba, Bay Networks, Cisco, IBM, Microsoft, Novell, Oracle, Riverbed
• Enterprise SW/HW – Crosswords, Crowdcast, ClearTask, Lexmark, National Semiconductor, Symantec, WindRiver
• Internet Services/Marketplaces – eBay, Google
• Security – Norton, Symantec
• Conferences & Tradeshows – DEMO, Lexmark Analyst Summit, LinuxWorld, Novell BrainShare, NRF – National Retail Federation, Oracle OpenWorld, The Security Standard
• Educational – Broderbund
• Fitness – Bowflex
• PCs – Apple, Acer , Fujitsu, Sony
• Music – Sonos
• Organizations – Blue Shield, El Camino Hospital, Gerstein Eye Institute, Lifelong Medical Care
• Products – Invisalign, HSA Living
• Conferences – HIMSS
Food, Travel & Leisure
• Gaming – Las Vegas Gaming Inc., MojoWin
• Restaurants – McDonalds, Burger King
• Travel – Expedia, MGM Grand
AREAS OF EXPERTISE
• Campaigns–Brand awareness, lead generation, nurturing, social | inbound outbound B2B B2C C2C
• Corporate brand & product launches; naming; buyers journey & personas
• Client case studies, analyst interviews, blogging and event photography
• Social Media–LinkedIn, Facebook,Twitter, Google+, blog
• Online Digital–Websites, banners, emails, landing pages, webinars, infographics, videos
• Traditional–TV, radio, print, outdoor, direct mail, sales collateral, retail, events
• Industries–Automotive, Banking, Education, Fitness, Govt, Insurance, Healthcare, Retail, High Technology/Cloud SaaS Software
• Proactive leader with the skills, drive and passion to inspire teams and get results
• Excels at concept development with more than 20 years of creative ad agency experience
• Highly skilled at brand positioning and messaging for multiple audiences and verticals
• Has the grit, experience, intuition and a sense of humor to deliver great work in today’s most demanding and ever-changing marketing environments
NEED HELP TELLING YOUR ADVERTISING AND BRAND STORY?
Whether it’s a demand generation email campaign or an integrated program with TV, radio, print, digital and social—I can help provide the conceptual ideas, strategic expertise and marketing support you need.
Just contact me at 925-336-1834 or email me today.