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B2B High Technology

Lexmark Worldwide Marketing

At Lexmark International, a global enterprise technology company, I led numerous initiatives for the Worldwide Marketing team. 1) I planned, managed and executed a complex B2B nurturing lead generation program that spanned five verticals and three personas, plus developed content aligned to the customer journey; 2) Helped successfully launch 40+ new products (Lexmark’s biggest launch in history) 3) Handled corporate website …

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Crowdcast Website

Silicon Valley startups are my specialty. I’m passionate about building brands from the ground up and these B2B high technology companies offer plenty of opportunity to do so. For Crowdcast, a social business intelligence company, I worked with the founders, core launch team and production team to deliver a fully branded website, demo …

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Oracle Marketing

As a senior creative in Oracle’s Brand and Creative group, I worked on a wide range of Oracle marketing initiatives. These ranged from blogging and demand generation, to integrated marketing campaigns, product brand positioning, architecture, and launches including: Oracle Exadata Database Machine SPARC SuperCluster T-4 Oracle Public Cloud Oracle Enterprise Manager Company: Oracle …

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Novell BrainShare Conference Advertising

Novell wanted integrated marketing campaigns to promote its annual technical conference to IT professionals. As lead creative on the account, I wrote everything from the conference theme, ads, brochures and direct mail to web banners, landing pages and more. The campaign theme, “The Networking Conference for the Hardcore” was based on …

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Google eBook

Google eBook "Success Factors"

Google wanted to develop a promotional eBook targeting IT managers of call centers. I was hired as a marketing consultant to help develop the concept, guide the creative work and write the copy. Engagement role: Creative direction, concept development, copywriting [gallery_bank type=”images” format=”masonry” title=”true” desc=”false” responsive=”true” display=”all” sort_by=”sort_order” animation_effect=”fadeIn” album_title=”true” album_id=”5″]

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