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Verticals

See my advertising, marketing and social media work by industry.

Sonos Mobile App Video

Sonos, a wireless hi-fi music company, wanted a demo video for its new Android mobile app which could control the music system. I developed the concept “Rock the House” and wrote the script.

Engagement role: Concept development, scriptwriting, copywriting

Expedia Advertising

This  ad campaign promoted the fact that travelers don’t have to settle for less when they book their trip on Expedia. With great values at great locations, they can get the vacation they really want.

Agency: Deutsch LA

Engagement role: Concept development, copywriting

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Sony VAIO TV

As the lead creative on the Sony VAIO account, I managed two teams and directed integrated campaigns that included TV, print ads, direct mail—and was a hands-on concept copywriter as well. Here’s one TV spot that I wrote which tells a story of a rollercoaster fan club president who shares his videos online.

Agency: Young & Rubicam | Wunderman

Engagement role: Concept development, copywriting

Novell BrainShare Conference Advertising

Novell wanted integrated marketing campaigns to promote its annual technical conference to IT professionals. As lead creative on the account, I wrote everything from the conference theme, ads, brochures and direct mail to web banners, landing pages and more.

The campaign theme, “The Networking Conference for the Hardcore” was based on an insight: IT professionals were passionate about the conference because of its highly technical content. The campaign helped Novell shatter attendance records.

Agency: Young & Rubicam | Wunderman

Engagement role: Conceptual development, copywriting

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Bowflex DRTV

When Bowflex launched the new TreadClimber, they wanted a conceptual campaign instead of the typical straight-sell DRTV spot. I created the idea  “The Bowflex Doubletake,” which is when you see a great body and realize that’s your own.” I wrote :30, :60 and :120 versions of this TV commercial.

Agency: FCB Seattle
Engagement role: Concept development, copywriting

Berberian European Motors Radio

I developed the concepts and wrote the copy for the following radio spots to promote Mercedes and Volvo. The spots were for an agency client, Berberian European Motors auto dealership.

Engagement role: Concept development, copywriting

Berberian Motors Radio | Mercedes Promo “Mozart”

Berberian Motors Radio | Volvo Promo “Bach”

Blue Shield Print

I’ve written all types of print campaigns, from advertising to direct mail. This includes newspaper print ads and traditional mailers complete with letters, brochures, BRC cards and Johnson boxes. Here are a few that I wrote for Blue Shield health insurance.

Agency: Cohn & Wells | San Francisco
Engagement:
Concept development and copywriting

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Google eBook

Google wanted to develop a promotional eBook targeting IT managers of call centers. I was hired as a marketing consultant to help develop the concept, guide the creative work and write the copy.

Engagement role: Creative direction, concept development, copywriting

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