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Build better brands. Tell better stories.

If you're going to have a story, have a big story, or none at all. --Joseph Campbell
If you’re going to have a story, have a big story, or none at all. —Joseph Campbell

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Think about your favorite brands. What makes them likable? Chances are, it’s the stories that they tell. Whether it’s through a tweet, a website, an email campaign or in-store experience, their stories reflect a brand personality that’s consistent and engaging. They’re authentic. And they’re human.

Ida Gamban, Creative Director

As a content & creative director, brand strategist and copywriter, I help world-class advertising agencies, global technology companies and startups tell better stories through integrated marketing campaigns. I lead the content strategy, developing creative briefs, messaging, themes, ideas and experiences to build a cohesive brand. I also mentor conceptual copywriter/art director teams; manage deadlines and budgets; streamline processes, and lead the client relationships.

AGENCY EXPERIENCE
Deutsch LAOgilvy One | Yes Lifecycle MarketingYoung & Rubicam / WundermanJWTBozell |FCB Seattle| Publicis | And others

CLIENT EXPERIENCE BY INDUSTRY

Automotive
Companies – Mitsubishi Motors
Local Dealerships – Beberian European Motors

B2B High Technology

Document Management – Caere, HP, Lexmark, Ricoh, Xerox
Enterprise Networking – Aruba, Bay Networks, Cisco, IBM, Microsoft, Novell, Oracle, Riverbed
Enterprise SW/HW
 – Crosswords, Crowdcast, ClearTask, Lexmark, National Semiconductor, Symantec, WindRiver
Internet Services/Marketplaces –  eBay, Google
Security – Norton, Symantec
Conferences & Tradeshows – DEMO, Lexmark Analyst Summit, LinuxWorld, Novell BrainShare, NRF – National Retail Federation, Oracle OpenWorld, The Security Standard

Consumer Technology
Educational – Broderbund
Fitness
 – Bowflex
PCs – Apple, Acer , Fujitsu, Sony
Music – Sonos

Healthcare

Organizations – Blue Shield, El Camino Hospital, Gerstein Eye Institute, Lifelong Medical Care
Products – Invisalign, HSA Living
Conferences – HIMSS

Food, Travel & Leisure
• Gaming – Las Vegas Gaming Inc., MojoWin
Restaurants – McDonalds, Burger King
• Travel – Expedia, MGM Grand

AREAS OF EXPERTISE

• Campaigns–Brand awareness, lead generation, nurturing, social | inbound outbound B2B B2C C2C
• Corporate brand & product launches; naming; buyers journey & personas
• Client case studies, analyst interviews, blogging and event photography
• Social Media–LinkedIn, Facebook,Twitter, Google+, blog
• Online Digital–Websites, banners, emails, landing pages, webinars, infographics, videos
• Traditional–TV, radio, print, outdoor, direct mail, sales collateral, retail, events
• Industries–Automotive, Banking, Education, Fitness, Govt, Insurance, Healthcare, Retail, High Technology/Cloud SaaS Software

KEY STRENGTHS
• Proactive leader with the skills, drive and passion to inspire teams and get results
• Excels at concept development with more than 20 years of creative ad agency experience
• Highly skilled at brand positioning and messaging for multiple audiences and verticals
• Has the grit, experience, intuition and a sense of humor to deliver great work in today’s most demanding and ever-changing marketing environments

NEED HELP TELLING YOUR ADVERTISING AND BRAND STORY?
Whether it’s a demand generation email campaign or an integrated program with TV, radio, print, digital and social—I can help provide the conceptual ideas, strategic expertise and marketing support you need.

Just contact me at 925-336-1834 or email me today.