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eBay Digital Marketing

Agency: Yes Lifecycle Marketing | Client: eBay Engagement Role: Content and Creative Director As the agency liaison working onsite at eBay, I provided brand and creative consulting services while leading the development of innovative digital marketing campaigns and content with my counterpart and creative partner, Mike Metschan, in the agency’s Portland office. Key responsibilities: 1) Lead the …

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Lexmark Worldwide Marketing

At Lexmark International, a global enterprise technology company, I led numerous initiatives for the Worldwide Marketing team. 1) I planned, managed and executed a complex B2B nurturing lead generation program that spanned five verticals and three personas, plus developed content aligned to the customer journey; 2) Helped successfully launch 40+ new products (Lexmark’s biggest launch in history) 3) Handled corporate website …

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Eden Roc Inn & Suites – Website

Eden Roc Inn & Suites is a popular hotel in near Disneyland in Anaheim, CA. The property recently was recently remodeled, and to promote its fresh new look, the company relaunched the website with a new brand look and feel. I was hired to create the new brand voice, write the website copy, develop creative …

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Crowdcast Website

Silicon Valley startups are my specialty. I’m passionate about building brands from the ground up and these B2B high technology companies offer plenty of opportunity to do so. For Crowdcast, a social business intelligence company, I worked with the founders, core launch team and production team to deliver a fully branded website, demo …

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Oracle Marketing

As a senior creative in Oracle’s Brand and Creative group, I worked on a wide range of Oracle marketing initiatives. These ranged from blogging and demand generation, to integrated marketing campaigns, product brand positioning, architecture, and launches including: Oracle Exadata Database Machine SPARC SuperCluster T-4 Oracle Public Cloud Oracle Enterprise Manager Company: Oracle …

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Charles Schwab Ads

While I was contract writer at Charles Schwab, I wrote concepts and copy for everything from corporate event themes and executive brochures to website pages, ads, direct mail and email. Company: Charles Schwab | Creative Services (internal agency) Engagement role: Conceptual development, copywriting The National Financial Literacy Challenge – Inaugural Campaign The …

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Wells Fargo Banner Ads

As a lead creative on the Wells Fargo account at Ogilvy One, I developed concepts and wrote copy for numerous digital campaigns which included banners, emails and landing pages. I also created and wrote high-level strategic messaging platforms and help define the brand voice for Wells Fargo corporate marketing. Here’s one concept for Wells Fargo mobile banking, which …

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