Young & Rubicam/Wunderman produced integrated marketing campaigns for Novell’s annual technical conference, BrainShare, to increase attendance of its IT audience.
As the lead copywriter on Novell, I concepted and wrote ads, direct mail, web banners, landing pages, brochures and event invitations for two years. The campaigns broke attendance records for both years.
Agency: Young & Rubicam | Wunderman
Engagement Role: Concept development, copywriting