A rollercoaster enthusiast shares videos with his friends using a Sony VAIO Handicam.

Sony VAIO TV

As the lead creative on the Sony VAIO account, I managed two teams and directed integrated campaigns that included TV, print ads, direct mail—and was a hands-on concept copywriter as well. Here’s one TV spot that I wrote which tells a story of a rollercoaster fan club president who shares his videos online.

Agency: Young & Rubicam | Wunderman

Engagement role: Concept development, copywriting

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